With its debut LP, SOON forges an unlikely hybrid of dark doom and heavy psychedelics, conjuring low-end storms and balancing mettle with melodic finesse.

Rather than using low, slow riffs as dredging sinkholes, the Chapel Hill, N.C. quartet keeps its strong forward pushes devoid of any dead weight.

Recorded with engineer Kris Hilbert (Torch Runner, Between the Buried And Me, The Body) at the helm, SOON, whose members also contribute to The Love Language, Bitter Resolve and Grohg, draws from a deep well of influence and experience in crafting this intricate balance of power and grace, without sacrificing its titanic heft.